The 1975 lanceert de video voor “Sincerity Is Scary”. Een heel andere sound dat we van de mannen gewend zijn! Er is zelfs een koor ingehuurd voor het nummer , dat afkomstig is van hun nieuwe plaat “A Brief Enquiry Into Online Relationships”.
The 1975: “Sincerity Is Scary” is about me trying to denounce all of that postmodern fear of like being real, you know? Like irony first, irony first. Make sure you’re ironic because then you can’t be judged on being a person. And I’ve become so aware of the shtick that exists within my kind of lyrical narrative as well, because obviously I love everything that I’ve done previously but now as I got older I see these kind of defense mechanisms whether they be jokes or being slightly sardonic or like he is the big emotional bit of the song but I’m not going to be really emotional. All those kind of things. I think on this record it’s slightly more, it’s just a bit more open and a bit easier, and genuinely sincere.
