‘100% Pure love’ is de nieuwe single van Years & Years. Achter deze naam gaat tegenwoordig alleen nog Olly Alexander schuil. Helemaal nieuw is het nummer niet, want het is een remake van Crystal Waters’ 90s hit ‘100% Pure Love’. De nieuwe single van Olly, en opvolger van ‘Sweet talker’, is gemaakt voor de Britse Target’s 2022 holiday reclame campagne. Olly Alexander: “I was so happy when Target asked me to create my own version of the legendary Crystal Waters track ‘100% Pure Love’. I knew right away I wanted to work with Georgia and Mark Ralph to bring this cover to life. Crystal’s vocal on the original is so captivating, she has such a special energy and that really inspired me when I came to record my vocals. I’m really hoping people enjoy it, it has such a positive message and liberating feel to it, I love it!”
